The Lady Gaga Empire Essay Example | Topics and Well Written Essays - 1250 words

The Lady Gaga Empire - Essay Example It also includes mediums through which messages can be spread, such as radio, television, magazines, recorded music, associated media, newspapers, and movies (Rothenbuhler).  It can be said that Lady Gaga’s mass communication approach is unique in the sense she seemingly uses her status to initiate and propel positive ideas. Rarely do celebrities act with virtuous motive in the interest of those who put them on their pedestals. However, a perfect example of another artist who does illustrate similar characteristics is the actor, Academy-Award winning director, philanthropist, and "supporter of uncompromised creative expression," Robert Redford (qt. in Saunders).   While true, selfless actions by few other public figures have been promoted in the media, it is difficult to recognize authenticity and sincerity comparable to those of Lady Gaga’s.USING MEDIA FOR GOOD The Look to the Stars Website identifies several of Lady Gaga’s public recognitions of her work wi th various organizations. The author states, â€Å"Lady Gaga is a creative ‘win-win’ philanthropist, who throws the weight of her popularity behind donation projects† (â€Å"Look to the Stars: The World of Celebrity Giving†). Teaming with Virgin Mobile, Gaga gave free VIP tickets to Little Monsters who dedicated a specific amount of time and/or offered monetary donations to help homeless youth, which raised more than $80,000 and produced upwards of 30,000 community service hours. Her idea to have a â€Å"Gaga for Haiti† day on January 24, 2010, in the midst of the devastating earthquake, generated more than $500,000 for the small country of Haiti.4 By joining forces with former pop culture icon, Cyndi Lauper, and MAC Cosmetics, for the VIVA Glam Campaign,5 the group raised more than 160 million dollars to globally spread information and awareness about HIV/AIDS to women (â€Å"Look to the Stars: The World of Celebrity Giving†). In addition to Gaga’s many charitable projects, she was also at the forefront of